• (3:00) Notice how I steered the conversation towards the parents and how they think & talk about their teens - why did I do that?
• The Creepy Coffee Shop Exercise (6:07) - you can use this to tweak your PT copy so that you're actually using words/phrases that your ideal client uses (no more therapy jargon or psychobabble!).
• (7:18) Just because you have a ton of experience in something doesn't necessarily mean that should be...

So here’s the thing: You’re still not sure about this whole “narrowing down a niche” idea.

Whenever someone asks you about your niche (or your ideal client, or your preferred population, or your target market), a little part of you dies inside.

Lately, you’ve been feeling this pressure to define an exact, specific client population that you will serve for the rest of your life.

Well Fuck. That.

You were trained in models, not people. You learned the importance of taking a client-centered treatment approach so that you could work with a wide variety of clients in many situations. In fact, part of the reason you chose your graduate program was because you knew the training you were going to receive would prepare you to help people in all walks of life, not just one tiny part of the population.

Fast-forward a few years. You’re finally building that private practice you always dreamed of, and you’re daydreaming of being...