A lot of therapists have been jumping on the email marketing bandwagon lately.

I guess when you listen to every podcast, read every blog, and are a member of every single Facebook group for therapists in private practice, you start to notice all of the things that people say you "have to do" to build a successful practice. 

I'll be the first to admit that there's an allure to email marketing.

My email list is one of the most important parts of my online business, maybe even more so than my website. 

But email lists aren't for everyone. 

They're not absolutely necessary for you to have a successful private practice (unless you plan on selling shit online, in which case it becomes a non-negotiable in my book). 

And it can be really easy to do it the wrong way. 

So before you take the next stop to Marketing Tactical Hell, I wanted to share with you 5 Rules of Badass Email Marketing.

1. Get clear on the purpose of your list

Who do you want on...